On! vs ZYN - Comparison

On! vs ZYN - Key Differences


On! and ZYN are two of the most popular nicotine pouch brands in the U.S., both offering tobacco-leaf free nicotine pouches. But what are the differences between ZYN vs On!? How do you choose between On! pouches and ZYN pouches? Our expert team will compare and review based on five main factors: flavors, strengths, ingredients, price and overall experience.


NOTE: On! and ZYN nicotine pouches are for adults who already use oral nicotine or tobacco products.


On! Pouches vs ZYN - The Similarities and Differences


There are many similarities and differences between ZYN pouches vs On! when you look at them side by side. We look at the basic product facts and give an overview of the 5 different areas that we will focus on in this review. 



On! Nicotine Pouches

ZYN Nicotine Pouches


Type of Nicotine


Tobacco-Leaf Free


Tobacco-Leaf Free


Number of Pouches Per Can






Number of Flavor Options


7 flavor varieties


10 flavor varieties


Nicotine Strength Options


2mg, 4mg and 8mg


3mg and 6mg


Can Shape


Rectangular Can


Round Can



On! vs ZYN: Flavors


When comparing On! pouches vs ZYN in terms of flavor, the ZYN flavors range put them slightly in the lead. ZYN offers 10 different flavors in their range of U.S. pouches whereas the On! pouches range features only 7 flavor varieties. However, both the ZYN vs On! flavor ranges feature a selection of mints, citrus, coffee and cinnamon flavored nicotine pouches. Other differences between ZYN vs On! pouches lies diversity of flavors in the range and which strengths you can get each flavor in.


The ZYN flavor range has some more traditional nicotine pouch flavors with their smooth, chill, and menthol flavors. The On! flavors range also features a more traditional flavor range, however there are less flavor varieties in the On! pouches range compared to ZYN. 


Each flavor in the ZYN range can be bought in either a 3mg or 6mg nicotine strength, compared to the On! flavors which all come in either a 2mg, 4mg or 8mg nicotine strength. 


Overview: When comparing the flavors of On! vs ZYN, while both have classic nicotine pouch flavors, ZYN has more flavor options.


On! and ZYN Strength Options


Both On! and ZYN have a different set of nicotine strengths available for every flavor variety in their range. As we mentioned above, all ZYN pouches come in 2 nicotine strength options: 3mg or 6mg. Each can of ZYN is round and contains 15 all-white nicotine pouches of either a 3mg or 6mg nicotine strength - meaning each pouch contains either 3mg or 6mg of nicotine. 

However, the On! nicotine pouch range has a slightly wider range of nicotine strength options as they have 3 to choose from: 2mg, 4mg and 8mg per pouch. All On! pouches come in the unique rectangular can that contains 20 nicotine pouches per can. 

Overview: The best strength in the ZYN vs On! pouches debate will depend on your personal preferences (as some users prefer a less intense nicotine strength whereas others prefer a stronger nicotine pouch). If you want the strongest pouch, On! pouches have an 8mg nicotine strength in their range vs. ZYN has a 6mg nicotine strength option. However, if you are looking for which range has the lowest nicotine strength option then On! has a 2mg nicotine strength option vs the lowest strength ZYN offers is 3mg per pouch.



On! vs ZYN: Ingredients


The ingredients in most nicotine pouches are relatively similar, but what do the exact ingredients lists for On! vs ZYN look like side by side?

While both On! and ZYN contain quality ingredients, there are some differences in their ingredients lists: 


  • ZYN Ingredients: nicotine salt (nicotine bitartrate dihydrate), hydroxypropyl cellulose, micro crystalline cellulose, maltitol, gum arabic, sodium carbonate, sodium bicarbonate, acesulfame K, and food-grade flavorings.
  • On! ingredients: Nicotine Bitartrate Dihydrate, Microcrystalline Cellulose, flavorings, Sodium Carbonates and binders. 


Overview: The ingredients are relatively similar, and both On! and ZYN offer a drier pouch that is sugar-free and tobacco-leaf free.



Price Difference


Currently, there are some differences in price of On! vs ZYN on Nicokick (before state and excise taxes): 


Brand Price
ON! $1.81
ZYN $4.44


Overview: If you are looking for which of the two is cheaper between ZYN vs On! pouches, this can change depending on several factors including how many cans you buy and what deals are available (so make sure to check out our Nicokick deals!)


Summary of On! vs ZYN


Some of the biggest differences are in the flavors available and the strengths the brands have to offer, plus the can the pouches come in. 


  • Flavors. There are around 7 flavors of On! pouches, so the selection is more limited than the selection of 10 ZYN nicotine pouches. Both brands offer classic mint options, such as wintergreen, as well as cinnamon, citrus and coffee flavors. However, On! offers a Berry flavor in their assortment unlike ZYN.


  • Strengths. ZYN pouches are available in two nicotine strengths - 3mg and 6mg. The nicotine strength range of On! is definitely more vast, with 3 different strengths to pick from that range from 2mg per pouch to 8mg of nicotine per pouch. 


  • Can Shape. A more unique part of comparing On! vs ZYN is the can - On! cans are more rectangular vs the ZYN can which has a traditional round can shape.


Both ranges of products are very similar, so the right nicotine pouch for you will depend on your flavor and nicotine strength preferences. You can shop the full range of ZYNs and On! pouches on Nicokick and take advantage of our competitive prices and fast shipping options. 


Comparing Other Brands: On! vs. ZYN vs. VELO


If you are a reader of our Pouch Perfect blog and have read our other brand comparison guides, you may be wondering how On! and ZYN compare to other popular brands. We look at how the three top brands (On! vs ZYN vs VELO) on Nicokick compare side by side:






Number of Flavor Varieties




Nicotine Strength Options

3 (2mg,4mg, 8mg)

2 (3mg, 6mg)

3 (2mg, 4mg, 7mg)

Number of Pouches Per Can




Bestselling Product on Nicokick

On! Wintergreen 4mg

ZYN Wintergreen 6mg

VELO Max Dragon Fruit 7mg


 Learn more about the differences between VELO and ZYN in our review.