The Oral Tobacco & Nicotine Pouch Report
Tobacco-free nicotine pouches have increased in popularity in the US in recent years, and are showing no signs of slowing down. In an attempt to better understand our customers, we have initiated an annual Nicotine Pouch & Oral Nicotine Report, where we take a closer look at what types of products adult nicotine consumers prefer, as well as their reasons for using them and how the smokeless category is evolving.
The Oral Tobacco & Nicotine Pouch Report: 2024
In this report, we take a closer look at oral nicotine and tobacco use across the US—including the perception of harm compared to other nicotine products and the main drivers for switching to smokeless products as well as consumption habits, flavor preferences and (of course) the top brands.