What are Nicotine Pouches?

What Are Nicotine Pouches?

Nicotine pouches are a relatively new nicotine product that started in the U.S. when Americans demanded a new way of using nicotine that was free from tobacco. 
In a very short period of time, the segment has grown and today nicotine pouches are one of the most sought after products on the market. No longer only in the United States, but in the whole world.

While nicotine pouches do not contain tobacco, some do contain nicotine that is extracted from the tobacco plant. Nicotine occurs naturally in the tobacco plant, which belongs to the potato plant family. Other species in this family also contain small amounts of nicotine, such as tomatoes and potatoes.

Nicotine is traditionally used as a stimulant. When nicotine pouches are used, nicotine is absorbed into the bloodstream via the oral mucosa and is transferred to the brain’s reward system. Most people experience a general feeling of wellbeing, which has both a sedative and a stimulating effect.

Nicotine is not known to cause cancer. High doses can give rise to side effects such as palpitations, tremors and nausea, which are not unlike the body’s reactions to large amounts of coffee or other caffeine products. Keep reading to discover more on nicotine pouch ingredients.

Nicotine Pouch Ingredients

Nicotine pouches are usually comprised of a similar list of ingredients:

  • Stabilizers
  • Nicotine Salt
  • Fillers
  • Flavorings
  • pH Adjusters
  • Sweetners

Do Different Nicotine Pouch Brands Have Different Ingredients?

We looked at all the popular brands of nicotine pouches to uncover their ingredients.


ZYN Ingredients
Swedish Match began the process of developing a brand-new product. A pleasure product that was completely free of tobacco, but that would also provide a good nicotine delivery. The result was Swedish Match's first nicotine pouches - ZYN, completely white and tobacco-free nicotine pouches. ZYN pouches ingredients include tobacco-derived nicotine salt and other food-grade ingredients, such as pH adjusters, sweeteners, flavorings, fillers and stabilizers. ZYN nicotine pouches benefits include a smoke-free, spit-free and tobacco-free experience. ZYN is also available in a variety of strengths and flavors.


VELO Ingredients
The ingredients of Velo pouches contain nicotine derived from the tobacco plant, water, sucralose, citric acid, microcrystalline cellulose, salt and artificial flavor. Velo portions are available in two flavors: mint and citrus.


Rogue Pouches Ingredients

Rogue nicotine pouches ingredients include nicotine as well as ingredients for flavor and texture including a sweetener used in other soft drinks and food products.


On! Ingredients

The ingredients in On! nicotine pouches consist of nicotine salt, sweetener, fillers and pH adjusters. On! pouches come in either 2mg, 4mg and 8mg nicotine strengths and several variations from unflavoured to mint to berry.


Nicotine Pouches Ingredients vs Snus Ingredients

If you compare the ingredients of nicotine pouches vs snus, there are a few important differences.


  • Tobacco-Free. Traditional snus contains tobacco whereas nicotine pouches are tobacco-free.
  • Storage. Nicotine pouches are easier to store and have a longer shelf life in comparison to snus.
  • Variety. Nicotine pouches come in more flavors and strengths. Nicotine pouches are available in strengths from around 0mg to 15mg of nicotine per pouch and flavors from the traditional mint to berry or even coffee flavors.