ALP Nicotine Pouches Are Coming Soon
Tucker Carlson is used to making headlines, but the former Fox News presenter and conservative media commentator is now talk of the town for different reasons. He’s about to launch his own line of nicotine pouches.*
They’re called ALP and, according to their website, they “believe in a better time.” 5 flavors have been announced so far, with the choice between Mountain Wintergreen, Chilled Mint, Refreshing Chill, Sweet Nectar and Tropical Fruit in 3mg, 6mg or 9mg strengths.
As for their claim that they are “redefining the nicotine pouch experience,” only time will tell what that means once they hit shelves in November.
*ALP nicotine pouches have now launched.
From ZYN to ALP: Pouches Get Political
As an early adopter of nicotine pouches in the US, Tucker Carlson has been very outspoken in his support of ZYN – that is, up until recently.
For years, he was promoting the pocket-sized nicotine products to whoever would listen, adding considerably to ZYN’s social media traction among his right-wing fanbase.
So, what happened to make him flip and launch a direct competitor instead?
It all stems from backlash Carlson received from ZYN’s parent company, Philip Morris International, after comments he made in a 2023 interview that’s since gone viral.
In the clip, he praised ZYN for being not just a “powerful work enhancer,” but also a “male enhancer.” His innuendo had zero scientific foundation and, suffice it to say, PMI was not pleased.
When Carlson’s team reached out about a potential partnership with the brand, they cited the incident and declined, saying that as a public figure “[he] could promote a misunderstanding and misuse of our products,” even if intended as a joke.
Carlson did not take this well and the jabs continued to fly when he dug into the company’s finances and accused PMI of making political donations to Vice President Kamala Harris’ campaign, going on to label ZYN a “ladies’ brand” that men shouldn’t use.
Oh, how the tables turn! It looks like being snubbed by PMI was all it took for Carlson to use his influence to come up with a nicotine pouch brand that aligns more closely with his values. We’re curious to know the story behind the ALP name and its old-timey branding, but as of yet, no details have been released.
Customers Will Ultimately Decide
There’s no doubt Carlson appeals to a certain demographic who have already started boycotting ZYN online, but it’s going to be interesting to see whether the quality of these pouches stack up against the market leader and how long the hype surrounding ALP will last.
PMI has insisted that “providing adult smokers with alternatives to cigarettes should not be political,” and, at the end of the day, the nicotine pouches you choose come down to what you like in terms of flavor and strength.
Knowing Carlson though, he’ll do everything in his power to keep people talking, and the timing couldn’t be better for his launch while ZYN is still in short supply.
