Dr. Lindsay Reese
Dr. Lindsay Reese is Senior Consumer Behavior Content Manager at Haypp Group, where she develops scientific communications to support tobacco harm reduction. With a decade of experience, she focuses on telling the science-based story of the benefits of switching from cigarettes to lower-risk nicotine products. After smoking for 20 years, Lindsay finally quit cigarettes with a combination of heated tobacco products and nicotine pouches. She is passionate about helping others do the same by finding solutions that work for them.
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January 26, 2026
Flavors are one of the biggest talking points in nicotine pouches—but are they doing more than improving taste? Here’s what new research helps clarify.





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