California Privacy Notice

CALIFORNIA PRIVACY NOTICE AT COLLECTION

This California Privacy Notice at Collection (“Notice”) provides California residents with notice on the collection, use, and disclosure of their personal information. To find comprehensive information about our privacy practices and your privacy rights, please view Northerner Scandinavia Inc.’s full Privacy Notice, here.

The table below describes the categories of Personal Information we collect, and the categories of third parties to whom we may disclose the Personal Information.

Category of Personal Information Collected	Category of Third Parties Personal Information is Disclosed to for a Business Purpose	Category of Third Parties Personal Information is Shared for Advertising Purposes
Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.	Service providers Business partners Affiliates Other users or third parties you share or interact with Advertising networks Data analytics providers Government entities	Only online identifiers shared with: Advertising networks Data analytics providers Social networks
Personal information categories A name, signature, address, telephone number, bank account number, credit card number, or debit card number. Note: Some personal information included in this category may overlap with other categories.	Service providers Business partners Affiliates Other users or third parties you share or interact with Advertising networks Data analytics providers Government entities	N/A
Commercial information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	Service providers Business partners Affiliates Other users or third parties you share or interact with Advertising networks Data analytics providers Government entities	Online browsing and purchase history shared with: Advertising networks Data analytics providers Social networks
Internet or other electronic network activity Browsing history, search history, information on a consumer’s interaction with an internet website, application, or advertisement.	Service providers Business partners Affiliates Other users or third parties you share or interact with Advertising networks Data analytics providers	Online browsing and purchase history shared with: Advertising networks Data analytics providers Social networks
Geolocation data Physical location or movements.	Service providers Business partners Affiliates Other users or third parties you share or interact with Advertising networks Data analytics providers	N/A
Inferences drawn from other personal information to create a profile about a consumer Profile reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	Service providers Business partners Affiliates Other users or third parties you share or interact with Advertising networks Data analytics providers	Advertising networks Data analytics providers Social networks
Biometric information imagery of the iris, retina, fingerprint, or face from which an identifier template such as a faceprint, or fingerpring can be extracted.	Service Providers enabling age-verification process.	N/A

Sources of Personal Information Collected

We collect your personal information through direct interactions with you, for example when you submit an order to us, create an account, complete one of our surveys or contact our customer services center. We also collect your personal information using automated technologies when you interact with our website. We may also collect your personal information from third parties such as analytics providers, advertising networks and data brokers or aggregators.

Our purposes for Collecting Personal Information

We may use your personal information for a variety of business or commercial purposes including:

To administrate your user account and profile.
To manage orders and purchases, including processing your financial information and other payment methods for purchases and providing you with customer support.
To verify your age for a purchase.
To provide personalized information, offers and recommendations based on what other persons with similar behaviors have been interested in, and which products you have purchased or shown interest in.
To market, advertise, and provide other information about our products and services, including but not limited to newsletters. This may include using personal information to tailor and provide you with content and advertisements. Some of the ways we market to you include email campaigns, custom audiences advertising and “interest-based” or “personalized advertising,” including through cross-device tracking.
To communicate with you.
To carry out market research, including evaluation of our customer database to assess which customers would be suitable participants.
To coordinate and administer participation in events, competitions, and other similar activities.
To develop, improve, and protect our site, our services, our products, and our business, including to fulfill our legal obligations.
To produce anonymous, aggregated datasets, and to conduct analytics on these datasets, in order to better understand our customers, set our business and marketing strategies and provide relevant data to our partners for their business use.

“Sales” of Personal Information and “Sharing” of Personal Information for Advertising Purposes

We do not sell any personal information as the term “sale” is typically understood, and we have no actual knowledge of the “sale” of personal information of minors under 16 years of age; however, we may share information with third-party advertising partners for the purpose of promoting our Sites and products as described above, such as for cross-context behavioral and targeted advertising. To the extent that such sharing is considered a “sale,” “sharing,” or is otherwise subject to an opt-out right under applicable law, you may opt-out of such sharing by contacting us as privacy@northerner.com or by calling us at 1-844-516-4713, or by following the instructions below:

Cookies and Personalized Advertising. Managing Your Cookie Preferences. When you first visit our Site, you will be presented with a banner that informs you about the categories of cookies and other tracking technologies (“Technologies”) used on that site and your options for controlling those technologies based on the jurisdiction applicable to your use of the website. Depending on the laws applicable in your jurisdiction, you will have a choice about whether to accept or opt-out of certain cookies and technologies, the use of which may constitute a “sale” or “share” of personal information under applicable law and may be used for targeted advertising. Please note that cookies are browser and device specific. Your request to opt-out or reject the use of these Technologies will be linked to your browser identifier only. If you use a different computer, mobile device, or Internet browser to access our sites, you will need to renew your cookie management choices. Where available, you can do so by clicking on the cookie icon that appears when you return to our Services or the “Your Privacy Choices” link at any time to manage your preferences. You may also stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android, iOS, and others.
The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.
You can learn more about cookies and how to control them at www.allaboutcookies.org.

Global Privacy Control. You may exercise your opt-out right by broadcasting an opt-out preference signal, called the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). You can learn more about the Global Privacy Control here. Please note that your request to opt- out of sale/sharing will be linked to your browser identifier only. If you use a different computer or Internet browser to access our sites, you will need to renew your opt-out request.

Please note you must separately opt out in each browser and on each device.

The categories of data we share for cross contextual advertising and targeted advertising include:

Online Identifiers such as IP address, marketing id, device identifiers and characteristics,
Internet or other Electronic Network Activity, such as Browsing and Usage
Information; and,
Inferences about individual preferences, characteristics, and behaviors

Each of these categories may have been shared with our Marketing and Advertising Partners for the purpose of providing targeted advertising and marketing.

Retention of Personal Information

We store the personal information we collect as described in this Privacy Notice for as long as you use our Site, or as necessary to fulfill the purpose(s) for which it was collected, provide our Site and products, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws, or based upon other criteria, including, but not limited to, the sensitivity and volume of such data. Additionally, we endeavor to retain all such personal information in accordance with legal requirements. Please find below detailed information regarding our use of personal information, including the categories of personal information used and for how long the personal information is stored.

Purpose	Personal Information	Storage Period

Manage your order or subscription	Communication Contact information Identity information Order and delivery information	Personal information is stored until the order has been processed, including delivery and payment, and for a period of 36 months thereafter to manage complaints and warranty matters or the longer period thereafter that is necessary to handle the complaint or the warranty matter.

Provide services on our websites	Contact information Identity information Order and delivery information User generated information	Personal information is stored as long as you have an active customer relationship and for a period of six (6) months thereafter for this purpose. Your customer relationship is active if you have interacted with us, e.g. made a purchase or contacted customer service, during the last twelve-month period. This means that your personal information is stored for this purpose for a maximum period of 18 months without any activity.

Respond to questions and provide customer service	Communication Contact information Identity information Order and delivery information	Personal information is stored for this purpose as long as you have an active customer relationship, however, up to a maximum of 18 months from the date of the completion of the matter. Personal information published in digital channels, for example in our social media feeds is, as a starting point, retained until further notice.

Communicate and send offers in various channels	Contact information Identity information Order and delivery information Profile information Technical information User generated information	Personal information is stored for this purpose as long you have an active customer relationship and for a period of 12 months thereafter for this purpose. Your customer relationship is active if you have interacted with us, e.g. made a purchase or contacted customer service, during the last twelve-month period. This means that your personal information for this purpose is stored for a maximum period of 24 months without any activity. Order and delivery information is, however, stored for a period of up to 27 months calculated from the date of collection for this purpose.

Carry out analysis for customer insights	Contact information Identity information Order and delivery information Profile information Technical information User generated information	Personal information is stored for this purpose for a period of 27 months calculated from the date of collection. Statistics and reports on an aggregated level which do not include any personal information are stored until further notice or until deleted.

Provide newsletter	Contact information Identity information	Personal information is stored as long as you have an active customer relationship and for a period of six (6) months thereafter for this purpose. Your customer relationship is active if you have interacted with us, e.g. made a purchase or contacted customer service, during the last twelve-month period. This means that your personal information is stored for this purpose for a maximum period of 18 months without any activity.

Follow-up and analyse the business	Identity information Order and delivery information Profile information User generated information	Personal information is stored for this purpose for a period of 27 months calculated from the date of collection. Statistics and reports on an aggregated level which do not include any personal information are stored until further notice or until deleted.

Carry out contests, events and other activities	Communication Contact information Identity information	Personal information is stored for this purpose during the time the activity is carried out and for a period of 26 months calculated from the date of the activity to satisfy our legitimate interest of follow-up on the participation, evaluate the activity and for planning potential future activities. Thereafter the personal information will be anonymized. Statistics and reports on an aggregated level which do not include any personal information are stored until further notice or until deleted.

Carry out market surveys	Communication Contact information Identity information	Personal information is stored for this purpose during the period the survey is carried out and for a period of three (3) months thereafter to compile the responses in a report. Thereafter the personal information will be anonymized. Statistics and reports on an aggregated level which do not include any personal information are stored until further notice or until deleted.

Develop and improve the business	Identity information Order and delivery information Profile information User generated information	Personal information is stored for this purpose for a period of 27 months from the date of collection. Statistics and reports on an aggregated level which do not include any personal information are stored until further notice or until deleted.

Follow-up and analyse the use of our websites and digital channels	Identity information Profile information Technical information User generated information	For information on how long your personal information is stored for this purpose, please see our information on our use of cookies. Statistics and reports on an aggregated level which do not include any personal information are stored until further notice or until deleted.

Enable functionality on our websites	Technical information	For information on how long your personal information is stored for this purpose, please see our information on our use of cookies. Statistics and reports on an aggregated level which do not include any personal information are stored until further notice or until deleted.

Manage the relationship with partners	Identity information Order and delivery information Technical information	Personal information is stored for this purpose as long as there is an active relationship and for a period of ten (10) years thereafter to satisfy our legitimate interest of managing and defending legal claims.

Ensure technical functionality and security	Relevant categories of personal information	Personal information is stored for the same period as stated in relation to each relevant purpose of the processing. Personal information in logs is retained in order to satisfy our legitimate interest of troubleshooting and incident management for a period of 13 months from the date and time of the log entry. Personal information in backups are stored for a period of 13 months from the date of the backup.

Manage and defend legal claims	Only the categories of personal information needed for managing and defending a legal claim in the individual case	Personal information is stored for the period required in order for us to manage and defend the legal claim in the individual case.

Fulfill legal obligations	Only the categories of personal information are necessary for fulfilling the relevant legal obligation.	Personal information is stored for such period that is necessary in order for us to fulfill each legal obligation that we are subject to and for a period of ten (10) years thereafter to satisfy our legitimate interest of managing and defending legal claims and for the period necessary to manage such a claim. As an example, personal information in accounting material is stored for 7 years calculated from the end of the calendar year in which the relevant financial year ended in order for us to fulfil our legal obligations (bookkeeping and accounting requirements in the Swedish Accounting Act (1999:1078)).

Contact Us

If you have any questions regarding this our privacy practice, please contact us at privacy@northerner.com or write to us at:

Northerner Scandinavia, Inc.
33 S 7th St 2nd Floor
Allentown, PA 18101 United States

You can also call Northerner’s Customer Service at +1-844-516-4699 or reach out via our web form here.

Last updated: March 27, 226