Looking forward, it looks like nicotine pouches are going to be all the rage. If you’re a snus user, I’m sorry. Nicotine pouches are cheaper and easier to make, and they sell better. If you own a company, what do you focus on making, products that sell more, or products that sell less? Products that cost more to make, or products that cost less to make? It’s all about the bottom line, and the companies know that. While 62.67% of the new product reviews I did in 2020 were nicotine pouches, I can only suspect that number will rise in 2021. Perhaps it could go as high as 75%. I don’t foresee this number lessening, by any means. Those of us who love snus are going to be bummed out about that. Those who love nicotine pouches are going to be excited about that. To that segment, it means more variety.
Will we continue to see new snus products? Sure, but at a lower pace. That is inevitable with how popular these nicotine pouches are becoming. It does make you appreciate the snus we have even more, though. I’ve always been a fan of General Snus and Göteborgs Rapé, but I think I enjoy them more now. I know we may not see a ton of new variants of those products, but they’ll always be there, and that’s something I can take comfort in. To nicotine pouch users, if that’s what you’re into, use it with pride. Don’t let anyone tell you otherwise. If you hear the elitist battle cry of “Fake Snus Establishment”, just shrug it off. To the snusers who are offended that nicotine pouches exist, you do you. But they aren’t going anywhere. Let’s just appreciate what we have and not judge others for what they use.