Get Ready for VELO Plus

Forget everything you know about nicotine pouches because VELO Plus is set to launch December 2024, on Nicokick, and it could be exactly what you’ve been looking for. 

Originally from Sweden – the birthplace of snus and nicotine pouches – VELO has been refining its brand since 2019 to cater specifically to American tastes. In no time, it has established itself as a formidable player in the tobacco leaf-free market, capturing the attention of consumers nationwide.


Building on the successes of the original VELO, Nicokick is excited to announce the launch of the new VELO Plus range December 2024, promising improvements that users will love.

"VELO Plus is quite different from classic VELO and could be a real game-changer for the company.”
Sarah Krysalka
Senior Director of Commercial Partnerships & External Affairs, Haypp Group

VELO Plus: Forget Everything You Know

Just as the name suggests, there seems to be nothing but positives with this new nicotine pouch from VELO. For starters, VELO Plus features synthetic nicotine instead of the original’s tobacco-derived nicotine, offering higher strengths that peak at an impressive 9mg. With rave reviews for its enhanced feel and construction, VELO Plus is designed to deliver a superior experience. Let’s break down in a bit more detail what you can expect from the next generation of nicotine pouches.

  • 2 New Nicotine Strengths
    With VELO Plus, you’ll have the choice between 6mg or 9mg, catering to slightly stronger preferences while still providing a Regular option.

 

  • New Flavors
    VELO Plus will launch with six flavors: Wintergreen, Spearmint, Peppermint, Mint, Wild Berry and Citrus Chill. Keep an eye out for more flavors to be introduced in the future, as Nickokick plans to expand the variety even further.
  • VELO Plus Uses Synthetic Nicotine
    One of the standout features of VELO Plus is its use of synthetic nicotine. This innovative formulation offers a consistent experience, elevating your enjoyment.
     
  • New & Improved Pouches
    Taking customer feedback into account, VELO Plus has adopted a stronger, more durable material for the pouches, ensuring they last longer and avoid breakage. The pouches are also slightly larger, offering a more comfortable fit under your lip.
     
  • Disposal Made Easy
    The new VELO Plus cans feature a hinged disposal lid that keeps everything neatly contained for easy disposal on the go.

What's the Difference Between VELO and VELO Plus?

If you love exploring different flavors, prefer lower strengths, and appreciate a smaller pouch, VELO is still a fantastic choice. With a loyal fan base, VELO is always looking to elevate the experience. Enter VELO Plus – here’s what sets it apart:

Category VELO  VELO Plus
Nicotine Type & Strengths Traditional tobacco-derived nicotine, available in 4mg and 7mg. Uses synthetic nicotine with strengths of 6mg and 9mg.
Flavors 10 options including Wintergreen, Spearmint, Mint, Citrus, Dragon Fruit, Citrus Burst, Peppermint, Cinnamon, Black Cherry, and Coffee. 6 options including Wintergreen, Spearmint, Peppermint, Mint, Wild Berry and Citrus Chill.
Pouch Feel  Slim pouch design for convenience. Slightly larger pouches for improved mouthfeel and comfort.
Pouches Per Can 20 pouches per can / 15 pouches per tin 20 pouches per can with a hinged lid for easy disposal.

Our President of Commercial US, Peter Grafström, weighs in: 

"I really enjoy the flavor and mouthfeel of these pouches! The slim, softer design provides a comfortable fit reminiscent of the high-quality pouches from Scandinavia.”
Peter Grafström
President US, Haypp Group

Synthetic Nicotine Explained

With all this talk of nicotine, it can be hard to understand what’s what. The simplest explanation is that synthetic nicotine, sometimes referred to as tobacco-free nicotine or TFN, is a lab-created alternative to traditional plant-based nicotine. It has the same chemical structure as traditional nicotine but is produced without any traces of tobacco, while still delivering the same effects you’d get from conventional options.

So, whether you’re just starting your journey with nicotine pouches or you’re already a seasoned VELO veteran, get ready for an exciting alternative. The launch of VELO Plus is just around the corner, and you won't want to miss it. Stay tuned to Nicokick for updates.