Nicokick at Talladega: Fueled by zone™
This month, Nicokick is revving up in a bold new way. In partnership with zone™ nicotine pouches, we’re proud to sponsor one of motorsport’s most recognizable names—Kyle Busch—as he battles it out behind the wheel of Richard Childress Racing’s No. 8 car at the upcoming Talladega race on April 27.
Already well-known for its association with zone™, car No. 8 will debut a refreshed, dual-branded design—combining the thrill of the track with our high-energy spirit as one of the fastest-growing nicotine pouch retailers in the US.
We’re delighted to collaborate with zone™ and support the No. 8 car at Talladega. As the preferred online retailer for zone™, Nicokick sees this strategic partnership as a powerful way to drive shared brand awareness, create new avenues to connect with adult consumers, and increase the visibility of our platform.
Senior Director of Commercial Partnerships & External Affairs, Nicokick
Get Your Hands on a Signed Can
To celebrate, we’re rolling out an exclusive giveaway that race fans won’t want to miss. Place a zone™ order of at least 50 cans between April 28-May 2, and you’ll score an autographed collectors’ can from Kyle Busch (while stocks last)!*
Keep an eye out on race day too, when Busch’s pit crew will be wearing fire suits that showcase some of zone™’s most popular flavors—including Mint, Dragonfruit, Citrus, Spearmint, and Wintergreen.
According to Rishi Dhingra (Executive Vice President of Marketing at ITG Brands), this partnership is more than just a sponsorship though—it’s a celebration of innovation and momentum.
At ITG Brands, we’re proud to support bold moves that bring our brands closer to legal adult consumers in meaningful, modern ways. Collaborating with Nicokick and our continued sponsorship of Richard Childress Racing and Kyle Busch at Talladega reflects our commitment to driving the future of zone™ engagement with one of the most passionate fan bases in the country.
Executive Vice President of Marketing, ITG Brands
zone™ nicotine pouches have been gaining traction among adult nicotine users looking for a tobacco leaf-free option that fits seamlessly into their lifestyle since launching back in 2024.
So, whether you’re track-side or tuning in from home on the 27th, there’s no doubt that zone™ is fueling the excitement at Talladega and their nicotine pouches give fans the opportunity to enjoy flavor till the very last lap.
