Get in the zone with our Kyle Busch Q&A

Kyle Busch is one of NASCAR’s most accomplished drivers, known for his intensity on the track and dedication to peak performance. As a two-time NASCAR Cup Series champion, he’s built a career based on speed, focus, and a relentless drive to win—qualities that made us want to team up with him.

Together with zone, we’ve been proud co-sponsors of the No. 8 Chevrolet driven by Kyle for Richard Childress Racing since 2025. 

This year, we took that partnership one step further by curating a handpicked selection of his favorite nicotine pouches in the Kyle’s Picks Mixpack (it's not uncommon to find one of these cans in his pocket on race day!). 

We wanted to get to know the man behind the wheel a bit better, so we caught up with Kyle trackside in Kansas City on April 19. 

My race day routine is pretty structured. I try not to have anything surprising happen. We will spend a few hours out with the fans, signing autographs, and making appearances for our partners, then I take some time to eat lunch and change, before it’s off to our meeting and out to the track.

I feel like I’m a pretty open book. Racing has always played such a big part in my life, so if I’m not at a racetrack for NASCAR or another series, in those rare moments of downtime, I like to take some time to get away and relax with my family.

The flavors I picked for the special zone bundle on Nicokick really are my go-to nicotine pouches. These are flavors I personally enjoy in my day-to-day life.

His 6mg mixpack includes 3 zone classics—Peppermint, Wintergreen, and Citrus—plus 2 new flavors you won’t find offered by any other brands: Jalapeño Lime and Cranberry (currently a Nicokick exclusive).  

Citrus has always been a favorite flavor for me in just about anything. When it comes to zone, I like the fresh flavor hit that it gives my palate and that keeps me coming back.

zone gives its users a premium experience. From the pouch design to flavor assortment, including my favorite flavor citrus, they truly offer a great user experience.

Every 50-can order of zone Cranberry will earn eligible adult customers a personally signed can from Kyle! Now that’s more than your average autograph. 

Unexpected collectibles are fun for race fans because they’re just that—unexpected. They aren’t something that exists in mass quantities, and they often have specific memories tied to them. With the signed zone can, any 21+ adult fans who have them either saw me at a track along the way or are going to be one of the select purchasers through Nicokick. They’re unique and limited, and who doesn’t love something like that?

Getting to know Kyle Busch beyond the track gives a new appreciation for the focus, preparation, and personal touches that fuel his racing success. From dialing in his routine to choosing his favorite Nicokick products, it’s all part of how he gets in the zone when it matters most.

Let us know what you think of the Kyle’s Picks mixpack by leaving a review and get your hands on a signed can of zone Cranberry from Kyle while supplies lasts!

With more exciting races coming up, there’s no better time to tune in and be part of the journey. We’re proud to partner with a true competitor and look forward to many more seasons together.